THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While a general perception is that purchases surge with price cuts , the reality can be far more nuanced . Frequently , businesses find that slashing rates doesn't always generate higher profits . Indeed, excessive or constant markdowns can diminish brand prestige , draw only price-sensitive buye

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